The Affordability of Farmer's Markets

A recent study by consulting firm SCALE, Inc. reveals that Farmer's Markets across the Southeast and Appalachia are often as affordable, if not more so, as their supermarket counterparts. Analyzing markets in 19 different towns, across six states, researchers conclude that farmers markets offer a competitive alternatives when comparing "every day foods". In most cases items such as produce, including organic produce, where less expensive than at local supermarkets. While the study found that meats were somewhat more expensive the trend that farmer's markets are comparatively affordable emerged across communities of all sizes, to varying degrees.

For a full copy of the study, contact Anthony Flaccavento at flaccavento@ruralscale.com or visit the SCALE website at www.ruralscale.com.